Social media can be a powerful tool that helps us communicate, engage and connect. When used to its fullest potential channels like Facebook and Linkedin can also afford us some amazing opportunities like helping us build business partnerships and grow communities. However, a social media platform like Facebook can be a key factor in your job search strategy.

First off, it is important to review your online presence–clean up any things (photo, content) that may be deemed suspect for potential employers. If you’re not sure where to start, search through your Facebook account and delete any questionable content that you posted or shared in the past.

Also run a quick Google Search for your name and see what comes up. Although it isn’t possible to erase a lot of things (everything lingers on the internet forever) try your best to clean up everything you can. Be sure to do some research and find the easiest ways you can do this.

The next step is making a plan. Draft some notes on ways you can use Facebook to find a job. Some things to consider is joining local groups, following company pages and making connections.

Be sure to check out the next part in this series which will focus on building a job search strategy for Facebook.